Written by Rob White

The COVID-19 pandemic has been throwing businesses curve balls from the start – especially when it comes to global supply chain and logistics. Now more than ever, it’s important to have the right solutions in place when it comes to print production and fulfillment.

Of course, getting your print collateral to the right place at the right time is crucial. But you should expect more from suppliers than just prompt service – starting with consistency and correctness. Here are three things to consider when choosing your next global print partner.


When vendors mention print consistency, most often they refer to visual consistency, which covers everything from logos and colors to specific stocks and finishes.

But consistency should apply to all aspects of your print and fulfillment program, including logistics and end-user experience.

Do your customers across the globe have access to the latest version of materials? Are they paying the correct amount? Can deliveries be tracked and packed to the same standard?

By centralizing your content and ordering processes, not only will you achieve more consistency, but you’ll gain access to metrics and insights that inform decisions and encourage improvement.


If there’s one thing the pandemic has taught us, it’s that supply chain circumstances can change quickly. Case in point, hundreds of containers are stranded at our borders, and distribution has nearly grinded to a halt.

So, while centralizing your print assets and digital processes is key to consistency, you actually benefit from distributed production.

By producing in smaller quantities closer to your end destination, you eliminate the single source of failure created by bulk production. And instead, you become engrossed in a robust supply chain that’s built to handle change.


All procurement has its hidden costs, from administration to billing. But through automation, you can vastly reduce the time and resources required to establish a successful print program.

Today, print technology streamlines everything from version control to order tracking, allowing your business to do more with fewer resources. Plus, it can go a long way to promote price and performance transparency and reveal business trends.

Look for a partner that offers an automated print platform and start using technology to your advantage.

If you’re mindful of these three factors, you can mitigate any challenge that comes with global content delivery.

For more than 25 years, ViaTech has printed and distributed enterprise content more efficiently and for less cost than the competition.

Our intuitive technology and expert team combine to ensure a seamless ordering experience. And we rely on a vast network of production centers and partners to guarantee on-time delivery.

For more information about ViaTech’s print and fulfilment services, visit https://info.viatech.io/viatech-print-fulfillment-services.

Rob White is a ViaTech sales executive based in the United Kingdom. If you want to learn more about Rob or the innovative work being done at ViaTech, connect with him on LinkedIn here.